Carrera & Fiorini Search Marketing
Search Engine Optimization (SEO)
More than 80% of car shoppers start their shopping by searching
online, and if they can’t find your website, it’s difficult for them to buy from
you. Rely on Carrera & Fiorini to put you on top of the search engines. With
Carrera & Fiorini’s proprietary SEO analysis software and techniques, we make
sure you dominate your market!
Paid Search & Pay-Per-Click (PPC)
Let the Search Engine Marketing Experts at Carrera-Fiorini manage your internet ad dollars, while you
focus on selling more cars! We make it happen with the expertise to fulfill all your on-line marketing needs.
Search Engine Marketing (SEM)
Display Advertising
Research shows that Display Advertising when combined with Pay-Per-Click will lead to increased leads
and a higher rate of conversion. The Search Engine Marketing team at Carrera-Fiorini are experienced in negotiating,
placing and designing banner display ads for clients with National and Local Companies including Yahoo Behavioral Targeting,
Jumpstart, Comcast.net, Hearst, Scripts- Howard, Tribune, Time-Warner and many more.
Re-Targeting
You invest money and time to drive prospects to your Web site. On Average, 98% of those visitors will leave without
converting. Through “Retargeting” the Search Engine Marketing Team at Carrera-Fiorini helps get those lost prospects back to
your Web site. Artwork and detailed reporting are included.
Local & Mobile Search
The Local/Mobile Search Revolution has arrived.
Local/mobile search is emerging as the competitive
edge that separates the winners from the losers in the
high-stakes game of automotive internet marketing.
Of course, Google, Yahoo and Bing already know this.
That’s why they’re throttling full speed ahead to make
Local/Mobile search ubiquitous.
Video Search Engine Optimization (VSEO)
Using video on the Internet is a great way to
promote your dealership, your cars, as well as your
own customer testimonials. The Internet and more
specifically Videos about your dealership and your
own website has become your new showroom. Over
80% of all car buyers go online FIRST to research a
vehicle and a dealer before they ever step on to a lot.
What does that mean to you? You need have as many
opportunities to be in front of that customer, from the
very top of the funnel down, as you can. Not only that,
you are advertising your dealership using the richest
medium ever VIDEO, which incorporates Sight, Sound,
and Motion. Traditional web advertising only delivers
Sight (i.e., static website).